Valve’s Switch to F2P for TF2 Increased Revenue Twelvefold
Thursday, March 8th, 2012Submitted by Shikaku
http://gamasutra.com/view/news/164922/GDC_2012_How_Valve_made_Team_Fortress_2_freetoplay.php
Valve’s experiment in their store purchased items increased their revenue twelvefold. They anticipated the “Pay-2-Win” criticisms by allowing all weapons to be easily acquirable for free and made it simple and easy to join. Read the article for more details on how their experimental business strategy succeeded… Continue reading


